PENGARUH DISPLAY PRODUK PADA KEPUTUSAN PEMBELIAN KONSUMEN

Authors

  • Ina Melati BINUS University

DOI:

https://doi.org/10.21512/bbr.v3i2.1270

Keywords:

product display and buying decision product

Abstract

Most of ritel outlet recently using product display as a one of their best marketing strategy, the reason is quiet easy to be understood, since consumers are too easy to be teased by those kind of beautiful product display that is being displayed by the retail outlet. The good retail outlets are trying their best to design and make the very good product display, so they can attract more consumers and make them not thinking twice to visit their store and purchase lots of thing. Clearly seeing that an attractive product design is able to influence a consumer to make a buying decision. 

Author Biography

Ina Melati, BINUS University

Management Department 

References

Clow,K and Baack,D (2010). Integrated Advertising, Promotion, and Marketing Communications, Prentice Hall, New Jersey

Hawkins,Mothersbaugh and Best (2007) Consumer Behaviour, Mc Graw Hill, New York Kotler,P and Armstrong,G (2006). Priciples of Marketing, Eleventh Edition, Prentice Hall,

New Jersey.

http://retailindustry.about.com/od/glossary/g/visualmerchandi.htm

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Published

2012-11-30
Abstract 598  .
PDF downloaded 337  .