Analisis Faktor Permintaan Non Fungsional Kelompok Non-Member Terhadap Permintaan (Seri 2)

Authors

  • Iskandar Putong Bina Nusantara Univercity

DOI:

https://doi.org/10.21512/bbr.v2i2.1224

Keywords:

perceived stimulation, perceived crowding, impulse buying

Abstract

Factor analysis of non functional Demand Non-Member On to Demand aimed to discover whether there is significant influence of non-functional variable on demand. Three independent variables (the effect), ie, X1 for Snob Effect (Mode), X2 for the Bandwagon effect (Prestige) and X3 for the Veblen Effect (Show-off) and 1 dependent variable Y for Demand. The number of respondents of 50 and 22 indicators is statistically valid. Analysis tool using the Model Correlation and simple Regression (Simple/Bivariate), Correlation and Regression Simultaneously (Multiple) Regression and Partial Correlation. The results of analysis proved statistically with LOC of 95%, indicating that the bivariate, partial unison and Simultaneously there is positive and significant correlation between variables X to Y, except for variable X2 (Prestige) on Bivariate correlation. 

Dimensions

Plum Analytics

Author Biography

Iskandar Putong, Bina Nusantara Univercity

Jurusa Management

References

Amanta, A. A. (2009). Analisis pengaruh permintaan non fungsional terhadap keputusan pembelian konsumen. Skripsi tidak dipublikasikan, BINUS University, Jakarta.

Kotler, P., & Armstrong, G. (2005). Principles of marketing. McGraw-Hills.

Putong, I. (2003). Pengantar ekonomi mikro dan makro. Jakarta: Ghalia Indonesia.

Putong, I. (2009). Economics: Pengantar mikro dan makro. Jakarta: MWM.

Putong, I. (2005). Teori ekonomi mikro. Jakarta: MWM.

Putong, I. (2010). Faktor permintaan non fungsional group member terhadap permintaan. BINUS Business Review Vol.1 No. 2, BINUS University Jakarta.

Simamora, B. (2002). Panduan riset perilaku konsumen. Surabaya: Pustaka Utama.

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Published

2011-11-30
Abstract 927  .
PDF downloaded 1159  .