Hadirnya Kemasan Syariah dalam Bisnis Perhotelan di Tanah Air

Authors

  • Anwar Basalamah Bina Nusantara Univercity

DOI:

https://doi.org/10.21512/bbr.v2i2.1222

Keywords:

business, tourism, hotel, spiritual, sharia

Abstract

Lately, the business development based on religion background, Islam, is growing and expanding. Besides banking, insurance, education, and others, the sharia concept also in hotel. Sharia hotel is an interesting phenomenon. On the other side, the appearance of sharia hotels in the nation is having two thumbs up. Sharia hotel brand, as in other sharia products, eventhough the target market is more specific and segmented, but it is possible that the product will have high demand not from Islamic community only. The article uses research method regarding trend analysis and literature review. The result showed that there is challenge towards sharia hotels to present concept, human resources and implementation that represents business figure based on sharia: eastern specialty, barokah, classy, and interesting. 

Author Biography

Anwar Basalamah, Bina Nusantara Univercity

Jurusan Hotel Management

References

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dari: http://www.pelita.or.id/baca.php?id=18314

Esharianomics. (2010). Definisi syariah. Diakses pada 10 Juni 2010, dari: http://esharianomics.com/esharianomics/fikih-hukum/syariah/definisi-syariah/

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Mentoring Agama Islam. (Oktober, 2008). Hotel dengan kaidah syariah. Diakses pada 12 Mei 2010, dari: http://mentoringku.wordpress.com/.../hotel-dengan-kaidah-syariah/

Steadmon, C. E., & Kasavana, M. L. (1990). Managing front ofice operations. Michigan: Educational Institute of the American Hotel & Motel Association.

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Published

2011-11-30
Abstract 1801  .
PDF downloaded 1838  .