Web 2.0 Socail Network Sites And Facebook Marketing


  • Andreas Chang Bina Nusantara University




social Network Sites (SNSs), marketing, facebook, online social networking sites (SNSs), Web 2.0


The use of Web 2.0 and Social Network Sites (SNS) has become an amazing phenomenon. In fact, one of the fastest-growing arenas of the World Wide Web is the space of so-called social networking sites. Face book, Tweeter, MySpace and other Social Network Sites have huge population of users. Almost seven hundred million people use Facebook, and hundreds of million others use other social networking sites. More and more advertisers switch their marketing budget to these SNS. This study contributes to our understanding of the Web 2.0 and the use of social networking websites by examining available literature. It seeks to understand what Web 2.0 and SNS mean, the trends, its functions and how they can be leveraged for marketing purposes.

Plum Analytics

Author Biography

Andreas Chang, Bina Nusantara University

Jurusan Manajement


Social Networking Report. (2010). Experian Information Solutions. Experian Simmons.

Armano, D. (2009, November 2). Six Social Media Trends for 2010. Retrieved June 29, 2011, from Harvard Business Review Blog Network: http://blogs.hbr.org/cs/2009/11/six_social_media_trends.html

Beer, D. (2008). Social Network(ing) sites... revisiting the story so far: A response to danah Boyd & Nicole Ellison. Journal of Computer-Mediated Communication , 13, 516–529.

Boyd, D. M. (2008). Taken Out of Context. Dissertation.

Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History and Scholarship. Journal of Computer-Mediated Communication , 13 (article 1.).

Calamia, M. (2011, June 21). Facebook Sells Most Ads, Tops Google, Yahoo. Retrieved June 29, 2011, from Moobiledia:http://www.mobiledia.com/news/94675.html.

Constantinides, E., & Fountain, S. J. (2008). Web 2.0 Conceptual Foundations and Marketing Issues. Journal of Direct, Data and Digital Marketing Practice, 231=244.

Coon, M. (2010). Social Media Marketing: Successful Case Studies of Business Using Facebook and Youtube with An In-Depth Look into the Business Use of Tweeter. Communication M.A. Project.

Ellison, N. B., Cliff, L., & Steinfield, C. (2009, Januar y + Februar y). Social Network Sites and Society: Current Trends and Future Possibilities.

Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students' use of online social network sites. Journal of Computer-Mediated Communication, 1143–1168.

Facebook Statistics. (2011). Stats & Facts For 2011. DigitalBuzz.

Joinson, A. N. (2008). ‘Looking at’, ‘Looking up’ or ‘Keeping up with’ People? Motives and Uses of Facebook. http://www.portal.acm.org/ (pp. Proceeding of the twenty-sixth annual SIGCHI). Florence, Italy: ACM.

Kleinberg, J. (2008). The Convergent of Social and Techonological Networks. Communication of the ACM , Vol 51, no.11.

Levy, J. R. (2010). Facebook Marketing: Designing Your Next Marketing Campaign. Indianapolis, Indiana 46240 USA: Pearson Education.

Oreskovic, A. (2011). Facebook Ad Revenue To Surpass Google, Yahoo In 2011: REPORT. San Fransisco: Reuters.

Peter. (2011, March). Updated World Map Of Social Networks 2011. Retrieved June 29, 2011, from Reface your Facebook: http://reface.me/news/updated-world-map-of-social-networks-2011/

Threatt, S. R. (2009, August ). FACEBOOK and the ideal social marketplace: a study of the marketing benefits of social media practices. A Thesis Presented to the Faculty Of the Graduate School University of Southern California.

Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). The Effects of Word-of-Mouth Versus Traditional Marketing: Findings from An Internet Social Network Site. Journal of Marketing , Vol. 73.



Abstract 1076  .
PDF downloaded 829  .