What will be Happen with New Mandala Transformation?

Authors

  • Sevenpri Candra Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v2i1.1166

Keywords:

transformation, airlines, organization change

Abstract

Today’s business in airline is getting high. The competitive for pricing and services is getting tight. Each airlines battle to get profit growth. This problem is also feeling by Mandala Airlines. They conduct changing through inside and outside organization. They are reshaping the structure of their business to win the battle. Since mid of 2007, Mandala Airlines doing transformation. Under new management, there are full of confidence to changing. Changing their image into new modern airlines with international standard. What will be happen with New Mandala Transformation? Are they successfully doing transformation and can survive in this competition?
Dimensions

Plum Analytics

Author Biography

Sevenpri Candra, Bina Nusantara University

Jurusan Manajement

References

Aiken, C., & Keller, S. (2006). The CEO’s role in leading transformation. McKinsey & Company. Isren, J., Meaney,

M. C., & Wilson, S. (2009). Corporate transformation under pressure. McKinsey & Company.

Mandala Airlines. (2007). BAGAIMANA MANDALA MEMPEROLEH KATEGORI 1? Langkah- langkah apa saja yang telah dilakukan untuk Transformasi NEW MANDALA, Press Release - Mandala Airlines. Retrieved December 22, 2010, from Bagaimana Mandala Memperoleh Kategori 1?: http://www.mandalaair.com/docs/press/1235d66f-9bba-495c-a232- 9fabf6c434a9.pdf

Mandala Airlines. (2008). MANDALA tawarkan layanan Pemesanan untuk grup yang terintegrasi (Group Booking Solution), Press Release. Retrieved December 17, 2010, from Mandala Airlines: http://www.mandalaair.com/docs/press/bdce5e79-c9be-47f3-ae64-b2c9501a79f2.pdf

Mandala Airlines. (2009). Mandala terpilih sebagai maskapai penerbangan domestik terbaik di Denpasar. 26 Februari 2009. Retrieved December 20, 2010, from Mandala Airlines: http://www.mandalaair.com/mandala-news-detail.aspx?q=mdlbest

McKinsey & Company. (2008). Creating organizational transformations: McKinsey Global Survey Results. McKinsey Quarterly .

Rahayu, E. M., & Handayani, T. (2009). Transformasi Mandala Baru. Retrieved December 15, 2010, from MajalahSWA: http://202.59.162.82/swamajalah/praktik/details.php?cid=1&id=8502

Wahyuni, A. I. (2009). CEO Mandala Warwick Brady Mundur. Retrieved December 22, 2010, from CEO Mandala Warwick Brady Mundur: http://www.detikfinance.com/read/2009/02/24/182118/1089919/4/ceo-mandala-warwick- brady-mundur

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Published

2011-05-30
Abstract 266  .
PDF downloaded 125  .