Globalization VS Internationalization for Entrepreneurs


  • Bambang Pratama Bina Nusantara University



business, globalization, internationalization, market, entrepreneur, manager


In an article in the Harvard Business Review Theodore Levitt published The Globalization of Markets. Business activities across the country after it became a very interesting topic of study for both academics and practitioners. This topic has become so phenomenal because his arguments about globalization is the economic convergence with business activities without any national barriers. In contrast to the internationalization that tends to narrow and tends to do business across national borders. Central idea must answered by manager and entrepreneurs is whether your market global or international. Before answering them it requires understanding and a new paradigm on this matter. Furthermore, Thomas Friedman in his book "The world is flat" also reinforces Levitt idea and prescript a world with evolution of information and technology. This new economic eras opened new opportunity on entrepreneur point of view. There is wide open door to enter global market and more easy to accelerate company growth or new business start-up. 


Plum Analytics

Author Biography

Bambang Pratama, Bina Nusantara University

jurusan Management


Ahmad, N., & Seymour, R. G. (2008). Defining entrepreneurial activity: definitions supporting frameworks for data collection, OECD Statistics directorate. Working Paper STD/DOC(2008). Diunduh pada Februari 2011, dari

Aidrich, H., & Zimmer, C. (1986). Entrepreneurship through social network. In S. D. Similor (Ed.), The art and science of entrepreneurship. Cambridge MA: Ballinga.

Borong, R. P. (n.d.). Globalisasi. Diakses pada Juni 2008, dari

Christensen, C. M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusset: Harvard Business School Press.

Cline, A. (n.d.). The economics of society and religion: Karl Marx's economic theories. Diakses pada Februari 2011, dari

Drucker, P. (1992), Managing for the future, New York: Truman Talley/ E.P. Dutton.

Friedman, T. (2005). The World is Flat: a brief history of the twentieth-first century. Farrar, Straus and Giroux.

Giddens, A. (1991). The consequences of modernity. Stanford: Stanford University Press.

Latif, A. A. A. B., & Ghazali, A. (2010). Opportunities for Cross Boarder Entrepreneurship Education in ASEAN Region. Proceeding of The Second Indonesia International Conference on innovation, Entrepreneurship and Small Business, Developing Technopreneurship and Entrepreneurial Small Business: A Key to Sustainable Future, July 11-15, 2010, SMB-ITB, UMN, Serpong, Banten, Indonesia, 2010.

Jaumotte, F., & Pain, N. (2006). From ideas to development: the determinants of R&D and patenting. OECD Economics Department Working Paper, No. 457, 2006.

Kardoyo, H. (2008). Generation “Y” will challenge the business world traditions. The Jakarta Post. Diakses pada Februari 2011, dari

Kuhn, T. S. (1970). The structure of scientific revolutions (2nd ed.). Chicago: University of Chicago Press.

Kukoc, K., & Regan, D. (2008). Measuring entrepreneurship, treasury economic roundup. Diunduh pada Februari 2011, dari,

Kuratko, D. F., (2008). Entrepreneurship: Theory, Process, and Practice, 8th Ed.Ohio: Southwestern Publishing

Poerwadarminta, W. J. S. (2007). Kamus umum Bahasa Indonesia. Jakarta: Balai Pustaka.

Schumpeter, J. A. (1934). The theory of economic development: an inquiry into profits, capital, credit, interest, and the business cycle. Cambridge, MA: Harvard University Press.

Sugiharto, B. (2008). Humanisme dan humaniora, relevansinya bagi pendidikan. Yogyakarta dan Bandung: Jalasutra.



Abstract 878  .
PDF downloaded 662  .