Pengaruh Kapabilitas terhadap Keunggulan Kompetitif dan Dampaknya terhadap Kinerja Perusahaan pada PT Adi Cipta, Makassar


  • Dyah Budiastuti Bina Nusantara University
  • Versia Versia Bina Nusantara University Jln. K.H. Syahdan No. 9, Kemanggisan, Palmerah, Jakarta Barat 11480



organization culture, quality management, competitive advantage, performance


As a company which implements differentiation strategy, PT. Adi Cipta has achieved competitive advantage in using capabilities through implementing organization culture and quality management. But, for about last 5 years, the company’s performance seems to be stagnant and having no significant improvement. This research aims to analyze the effect of capability, which is Organization Culture and Quality Management, towards the Competitive Advantage and its effect to the company’s performance. Data are taken from observation result, questionnaire, and interview with company’s holder and the decision maker, which then be analyzed with regression method. The research result shows that Organization Culture and Quality Management affect on Competitive Advantage, which affects to the company’s performance. 


Plum Analytics

Author Biographies

Dyah Budiastuti, Bina Nusantara University

Jurusan Akuntansi 

Versia Versia, Bina Nusantara University Jln. K.H. Syahdan No. 9, Kemanggisan, Palmerah, Jakarta Barat 11480

Jurusan Akuntansi


Hagel III, J., & Brown, J. S. (2005). The only sustainable edge: why business strategy depends on productive friction and dynamic specialization. Boston: Harvard Business School Press.

Joplin, J. R. W., Shaffer, M. A., Francesco, A. M., & Snape, E. (2004). In search of sustained competitive advantage: the impact of organizational culture, competitive strategy and human resources management practices on firm performance. International Journal of Human Resources Management. 15 : 16-34.

Mitreanu, C. (2006). Is Strategy a Bad Word? MIT Sloan Management Review, 47 (2), pp. 96.



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