The Importance of Understanding Cultural Awareness for Managers in the Hospitality Industry (in Indonesia)


  • Hera Oktadiana Bina Nusantara University
  • Rendy Herindra Djauhar Bina Nusantara University



intercultural communication, cultural awareness, workforce diversity


Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person. This paper adjusts how important the understanding of cultural diversity and pragmatic implementation from several cross cultural communication theory, especially for managers in hotel industry. This paper also describes examples of cultural attitude and habits from some countries that could be refferences in workforce diversity. 


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Author Biographies

Hera Oktadiana, Bina Nusantara University

Jurusan Hotel Manangement

Rendy Herindra Djauhar, Bina Nusantara University

Jurusan Hotel Manajemen 


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