Analisa Strategi E-Marketing dan Implementasinya pada Rental Company

Authors

  • Meyliana Meyliana Bina Nusantara University

DOI:

https://doi.org/10.21512/bbr.v2i1.1109

Keywords:

e-marketing, e-marketing strategy, rental company

Abstract

Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management. Marketing today has become a trend in doing promotion, increase new customers to expand target market, and maintain old customer loyalty to increase the company sales’ point volume. Supported by appropriate information technology, marketing event could be changed as events that give benefit to the company. Marketing event with information technology, e-marketing, is done to increase company image. After being analysed, this e-marketing strategy will be implemented to rental company. 

Dimensions

Plum Analytics

Author Biography

Meyliana Meyliana, Bina Nusantara University

Jurusan Sistem Informasi

References

Kotler, P., & Amstrong, G. (2004). Principles of Marketing (10th ed.). Upper Saddle River, New Jersey: Pearson Education.

Mohammed, R. A., et. al. (2003). Internet marketing : building advantage in a networked economy (2nd ed.). New York: McGraw Hill.

Rangkuti, F. (2004). Analisis SWOT teknik membedah kasus bisnis. Jakarta: Gramedia Pustaka Umum.

Rayport, J. F., & Jaworski, B. J. (2003). Introduction to e-commerce (2nd ed.). New York: McGraw-Hill.

Reedy, J., Schullo, S., & Zimmerman, K. (2000). Electronic marketing, integrating electronic resources into the marketing process. United States of America: The Dryden Press, Harcourt College Publishers.

Strauss, J., & Frost, R. (2009). E-marketing (5th ed.). Upper Saddle, New Jersey: Prentice-Hall.

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Published

2011-05-30
Abstract 1555  .
PDF downloaded 7381  .