Hubungan antara Demografi Konsumen dengan Kepuasan terhadap Layanan Paket Perawatan Spa di GY Spa Jakartal
DOI:
https://doi.org/10.21512/bbr.v1i2.1103Keywords:
spa, consumer demographic, service satisfactionAbstract
Spa industry has been growing quite fast in many parts of the world, including Indonesia. The prospect of spa business is still very positive and wide open. There are many varieties of spas offered, such as day spas, hotel-based spas, resort spas and destination spas. Regardless of the type of spa, most spa operators provide massage and nutrition related services. GY Spa, one of the best spa operators in Jakarta offers several spa packages which include body massage, body treatment, body scrub, face massage and aromatheraphy. This research aims to find the correlation between the demographic segmentation and the consumer satisfaction towards the spa packages in GY Spa. Based on the research, it is found that education, occupation and nationality have no correlation toward the consumer satisfaction, while age and gender shown to have correlation. Female and the younger customers are more satisfied with the spa packages offered by GY Spa.
Plum Analytics
References
Anonim. (2004). Spa, antara kebugaran, GY hidup, dan rekreasi. Majalah Travel Club, edisi Januari.
Anonim. (2009). Bisnis pariwisata: Tata bisnis spa. Diakses dari
http://pedulipariwisata.blogspot.com/2009/08/tata-bisnis-spa.html.
Anonim. (2010). Lembaga sertifikasi profesi spa. Diakses tanggal 20 September, 2010, dari http://www.lsp-spa-nasional.org/
Cook, R.A., Yale, L.J., and Marqua, J.J. (2010). Tourism: The business of travel, 4th ed., New Jersey: Pearson Education Inc.
Holloway, J.C, et al. (2009). The business of tourism, 8th ed., Essex: Pearson Education Ltd.
Kotler, P. (2000). Marketing management, New Jersey: Prentice Hall.
Kotler, P., Bowen, J.T., and Maken, J.A. (2006). Marketing for hospitality and tourism, 4th ed., New Jersey: Pearson International Education.
Sugiyono. (1997). Statistika untuk penelitian, Bandung: Alfabeta.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)