Hubungan antara Demografi Konsumen dengan Kepuasan terhadap Layanan Paket Perawatan Spa di GY Spa Jakartal

Authors

  • Hera Oktadiana Universitas Bina Nusantara
  • Yuliana Yuliana Universitas Bina Nusantara

DOI:

https://doi.org/10.21512/bbr.v1i2.1103

Keywords:

spa, consumer demographic, service satisfaction

Abstract

Spa industry has been growing quite fast in many parts of the world, including Indonesia. The prospect of spa business is still very positive and wide open. There are many varieties of spas offered, such as day spas, hotel-based spas, resort spas and destination spas. Regardless of the type of spa, most spa operators provide massage and nutrition related services. GY Spa, one of the best spa operators in Jakarta offers several spa packages which include body massage, body treatment, body scrub, face massage and aromatheraphy. This research aims to find the correlation between the demographic segmentation and the consumer satisfaction towards the spa packages in GY Spa. Based on the research, it is found that education, occupation and nationality have no correlation toward the consumer satisfaction, while age and gender shown to have correlation. Female and the younger customers are more satisfied with the spa packages offered by GY Spa. 

Dimensions

Plum Analytics

Author Biographies

Hera Oktadiana, Universitas Bina Nusantara

Hotel Management Department

Yuliana Yuliana, Universitas Bina Nusantara

Hotel Management Department

References

Anonim. (2004). Spa, antara kebugaran, GY hidup, dan rekreasi. Majalah Travel Club, edisi Januari.

Anonim. (2009). Bisnis pariwisata: Tata bisnis spa. Diakses dari

http://pedulipariwisata.blogspot.com/2009/08/tata-bisnis-spa.html.

Anonim. (2010). Lembaga sertifikasi profesi spa. Diakses tanggal 20 September, 2010, dari http://www.lsp-spa-nasional.org/

Cook, R.A., Yale, L.J., and Marqua, J.J. (2010). Tourism: The business of travel, 4th ed., New Jersey: Pearson Education Inc.

Holloway, J.C, et al. (2009). The business of tourism, 8th ed., Essex: Pearson Education Ltd.

Kotler, P. (2000). Marketing management, New Jersey: Prentice Hall.

Kotler, P., Bowen, J.T., and Maken, J.A. (2006). Marketing for hospitality and tourism, 4th ed., New Jersey: Pearson International Education.

Sugiyono. (1997). Statistika untuk penelitian, Bandung: Alfabeta.

Downloads

Published

2010-11-30
Abstract 360  .
PDF downloaded 501  .