Peran Orientasi Pasar, Program Promosi dan Inovasi dalam Menentukan Kinerja Pemasaran Jasa
Keywords:orientation, promotion, innovation, marketing, service
Experience, hard work, and support from the management team and skilled staff have made WOM Finance to be one of the best consumer’s financing companies in Indonesia. Therefore, it is important to do an evaluation on the performance of marketing. The method of analysis with the help of statistical regression correlation showed that market orientation significantly has partial influence on improving credit services marketing performance. Promotion program is also has significant partial effect on marketing performance, as well as economic innovation that has successfully influenced marketing performance. However, when market orientation is conducted jointly with the program of economic promotion and innovation it did not bring a positive impact so that in the present moment the emphasis needs to be evaluated on choice of orientation activities.
Akdon. (2006), Strategik Managemen, Yogyakarta.
Best, R., Valence, G.de., and Langston, C. (2003). Workplace strategies and facilities management building in value, 1st publisher, Elsevier Science Ltd, All Right Reserved.
Beugree, C.D. (2005) Managing fairness in organizatition: Applying justice concepts in organization, Greenwood Publishing group.
Bleuel, W. (2004). Customer satisfaction, 3rd ed., Scantron A Harland Company.
Boyd, W.M.L. (2004). Marketing strategic, a decision focused, 4th ed., me Graw hill Irwin.
Brigham, J,C. (2005). Social psychology, New York: Harper Collins Publisher.
Drucker, P. (2002). Management: Task, responsibilities, and practices, New York Harper & Row.
Gallo, T.E. (2005). Strategic information management panning. Englewood Cliffs, New Jersey: Prentice Hall.
Ghozali, I. (2001). Aplikasi analisis mutivariate dengan program SPSS, edisi kedua, Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2005). Aplikasi analisis multivariate dengan program SPSS, edisi ketiga, Semarang: Badan Penerbit Universitas Diponegoro.
Holme, L., and Watts, R. (2005). Marketing good business sense, The Word Business Council for Sustainable Development in its Publication.
Indriantoro, N., dan Suparmono, B. (2002). Metodologi penelitian bisnis untuk akuntansi dan manajemen, edisi pertama, cetakan kedua, Yogyakarta: BPEE.
Kenin, R.A., Mahajon, V., and Varadarajon, P.R. (2005). Contemporary: Perpective on strategic planning, Allyen and Boston.
Kotler, P. (2003). Marketing management, 11th ed., Internasional Edition, New Jersey: Prentice Hall Inc.
Kotler, P., and Amstrong, G. (2005). Marketing management, 10th ed., New Jersey: Person Education Internasional Prentice Hall.
Kotler, P., and Keller, K.L. (2006). Marketing management, 12th ed., New Jersey: Person Education International Prentice Hall.
Lamb, C.W.Jr., Hair, Joseph F.Jr., and McDaniel, C. (2004). Essential of marketing, 7th ed., South Western Publicing Collage.
Levint, The Othare. (2005). Marketing imagination, International Edition, NewYork: Free Press.
Mc Kenna, R. (2004). Relationship marketing, Reading Mass Adison Weshley Publicing Co.
Murray, H.A. (2005). Expleration in personality, New York: Oxford University Tress.
Naisbitt, Y. (2004). Megatrens: Ten new direction tranforming orlines, New York: Warner Books.
Nitisemo, A. (2004). Manajemen personalia: Manajemen sumber daya manusia, Jakarta: Galia Indonesia.
Porter, M.E. (2005). Competitive strategy: Techniques for analysing industries and competitors, New York: Free Press.
Pramono, S., dan Waridin. (2006). Pengaruh faktor orientasi pasar, promosi dan inovasi terhadap kinerja pemasaran kredit (studi kasus pada Bank BRI wilayah Jawa tengah), Ekobis, Vol.7, No.1, Januari, 33-40.
Purnawarman, T. (2001). Strategi pemasaran dan pengendalian mutu produk, Jakarta: PT Raja Grasindo Persada.
Santoso, S., dan Taipetono, S. (2001). Riset pemasaran: Konsep dan aplikasi dengan SPSS, Alex Media Komputindo.
Sugiono. (2004). Metode penelitian bisnis, cetakan ketujuh, Bandung: Alfabella.
Sschissmaen, L., Kanuk, G., dan Leslie, L. (2004). Perilaku konsumen, edisi ketujuh, edisi Indonesia.
Thomas, E.G. (2003). Strategy information management planning, Englewood Cliffs, and J. Prentice Hall.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)