Evaluasi dan Rekomendasi Strategi Bisnis pada Divisi LPP-TVRI

Authors

  • Hartiwi Prabowo Universitas Bina Nusantara
  • Pona Nurhanka Universitas Bina Nusantara
  • Sri Budi Utami Nur Hasanah Universitas Bina Nusantara

DOI:

https://doi.org/10.21512/bbr.v1i1.1070

Keywords:

evaluate, recommendation, business strategy, TVRI

Abstract

TVRI represent of the first television station in Indonesia. In this time TVRI not yet able to serve any event enthused by people. In the effort improving returning competitiveness of TVRI station in industrial television sector, needed business strategy which capable to accommodate and anticipate change of technological growth that happened quickly and the economic globalization. Research was done to give suggestion at the development of division and broadcast. The purpose of this research is to evaluate business strategy which have been done and propose business strategy which can improve company competitiveness. Analysis techniques which used were Internal External matrix, SWOT matrix, matrix of Grand Strategy, and QSPM matrix. Result of research by evaluate internal condition of company and analyzing of factor external which related, business strategy which appropriate for LPP TVRI is product development strategy. Expected, LPP TVRI will increase new events that more innovative and creative so that able to become pre-eminent event program for TV beholder/audience. 

Dimensions

Plum Analytics

Author Biographies

Hartiwi Prabowo, Universitas Bina Nusantara

Jurusan Manajemen 

Pona Nurhanka, Universitas Bina Nusantara

Jurusan Manajemen

Sri Budi Utami Nur Hasanah, Universitas Bina Nusantara

Jurusan Manajemen

References

Alianto, H. (2005). Penerapan manajemen strategi pada PT Optik XYZ, Jurnal Be-e-Sisfo, Jakarta: Universitas Bina Nusantara.

David, Fred R. (2004). Manajemen strategis konsep-konsep, edisi kesembilan, Jakarta: Salemba Empat.

David, Fred R. (2006). Manajemen strategik, edisi kesepuluh, Jakarta: Salemba Empat.

Hariadi, B. (2003). Strategik manajemen, Jakarta: Bagumedia Publishing.

Herawaty, E. (2004). Pentingnya manajemen strategis. Jurnal Compact, Jakarta: Universitas Bina Nusantara.

Indriantoro, B., dan Supano. (1999). Metode penelitian, Jakarta: Salemba Empat.

Kotler. (2003). Manajemen pemasaran, edisi kesembilan, Jakarta: Salemba Empat.

Kotler. (2005). Manajemen pemasaran, edisi kesepuluh, Jakarta: Salemba Empat.

Pearce, J. A., and Robinson R. B. Jr. (2003). Strategic management formulation, implementation, and control, Boston: Mc Graw Hill.

Robbins, S. P., and Mary, C. (2004). Management, Prentice Hall. http://tvri.co.id/index.php, 20 Maret 2009. http://www.bintang-indonesia.com/contentd.php?pcid=2335, 18 Juni 2009. http://www.kabarindonesia.com/berita.php?pil=20&dn=20080824231823, 18 Juni 2009.

Downloads

Published

2010-05-30
Abstract 557  .
PDF downloaded 2250  .