Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo
Keywords:strategic management, SWOT analysis, market development, product development
PT Samudra Nusantara Logistindo (PT SNL) is a company engaged in international cargo transportation services (international freight forwarder). Purpose of this study is to analyze the internal and external conditions and formulating business strategy and in order to gain competitive advantage for companies. The research method used in this research is a qualitative descriptive method research types such as of case studies. We have used Data Collection Techniques using interviews, surveys and questionnaires provided by the relevant parties in the company. These obtained data has been analyzed using a matrix IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The results of the IFE Matrix 2.885 and EFE Matrix are 2.623. The Result of the following Matrixes TOWS, SPACE, IE, Grand Strategy alternatives that can be applied in the company will be market penetration and product development strategy. The final results of this study concluded that the recommendation or proposal of an appropriate business strategy for the company based on the results obtained through a matrix of data processing is QSPM Market development strategy are then followed by the product development.
Barney, Jay B. (2007). Gaining and sustaining competitive advantage, 3rd ed., New Jersey: Pearson Prentice Hall.
Biro Pusat Statistik. (2010). Pertumbuhan ekonomi Indonesia triwulan III 2009. Diakses 2 Maret 2010 dari http://www.bps.go.id/brs_file/pdb-10nov09.pdf.
Cravens, D. W. (2008). Strategic marketing, 9th ed., United States of America: McGraw Hill Higher Education.
David, F. R. (2009). Strategic management, 12th ed., New Jersey: Pearson Prentice Hall.
Grant, R. M. (1991). The resource base theory of competitive advantage, California dalam Journal Management Review, (2010); 33 (3), 114-135.
Hitt, Michael A, et al. (2001). Strategic management-competitiveness and globalization, 4th ed., United States of America: Thomson Learning.
Kaplan and Norton. (2008). The execution premium: Linking strategy to operation for competitive, Boston: Harvard Business School Publishing Corporation.
Lindelof, P., and Hans Lofsten. (2004). Proximity as a resource base for competitive advantage: university-industry links for technology transfer. Dalam Journal of Technology Transfer, 29, 3- 4, (Online), August 2009.
Porter, M. E. (1998). On competition, Boston: Harvard Business School Publishing Corporation. Rangkuti, F. (1998). Analisis SWOT teknik membedah kasus bisnis, Jakarta: PT Gramedia.
Sugiono. (2003). Metode penelitian bisnis, cetakan pertama, Bandung: Alfabeta.
Walker, G. (2007). Modern competitive strategy, 2nd ed., New York: The Mc.Graw Hill Companies, Inc.
Wheelen, T. L., and Hunger J. D. (2001). Strategic management and business policy, 5th ed., United States of America: Addison-Wesley Publishing Company.
Winardi. (2003). Kreativitas dan teknik-teknik pemikiran kreatif dalam bidang manajemen, Bandung: Citra Aditya.
Yuwono, S., dan Ichsan. (2007). Petunjuk praktis penyusunan Balanced Scorecard, menuju organisasi yang berfokus pada srategi, cetakan kelima, Jakarta: PT Gramedia Pustaka Utama.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)