Strategi Komunikasi Menjual Telepon Selular

Authors

  • Donny B. U. Dosen Universitas Bina Nusatara, Jakarta

DOI:

https://doi.org/10.21512/tw.v6i1.525

Keywords:

strategy, high technology, celullar phone

Abstract

Article discusses communication strategy that is done by celullar operator in Indonesia. The unique of the communication strategy in celullar phone service business becomes one of key factors, not only in competing market share but also mind share of product user and celullar service that is still in high-tech category.

Dimensions

Plum Analytics

References

Amor, Daniel. 2002. The e-Business (R)evolution. Prentice Hall.

Kalakota, Ravi dan Marcia Robinson. 2000. e-Business 2.0: Roadmap for Success. 2nd Edition. Addison-Wesley Professional.

Kotler, Philip. 2000. Marketing Management. The Millennium Edition (Tenth Edition). Prentice Hall.

Temporal, Paul dan KC Lee. 2001. Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology. John Wiley & Sons (Asia) Pte Ltd.

Turban, Efraim, David King, Jae Lee, and Dennis Viehland. 2004. Electronic Commerce. A Managerial Perspective, 2004. Prentice Hall.

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Published

2005-03-31

Issue

Vol. 6 No. 1 (2005): The Winners Vol. 6 No. 1 2005

Section

Articles

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