Navigating the Digital Frontier: A Comprehensive Analysis of Metaverse in ASEAN through Data Analytics

Authors

  • Vijaya Isnaniawardhani Universitas Padjadjaran
  • Rezzy Eko Caraka Universitas Padjadjaran; National Research and Innovation Agency (BRIN); Telkom University; Chaoyang University of Technology
  • Yudo Anggoro Institut Teknologi Bandung
  • Khairunnisa Supardi Department of Radiation Oncology, Faculty of Medicine Universitas Indonesia - Dr Cipto Mangunkusumo National General Hospital Greather Jakarta 10430, Indonesia
  • Emi Sukiyah Universitas Padjadjaran
  • Prana Ugiana Gio Department of Mathematics, Universitas Sumatera Utara, Medan, 20155, Indonesia
  • Rung Ching Chen Department of Information Management, Chaoyang University of Technology, Taichung 41349, Taiwan
  • Anjar Dimara Sakti Remote Sensing and Geographic Information Sciences Research Group, Faculty of Earth Sciences and Technology, Institut Teknologi Bandung, Bandung 40132, Indonesia
  • Muhammad Khahfi Zuhanda Faculty of Engineering, Universitas Medan Area, Medan 20221, Indonesia
  • Bens Pardamean Bina Nusantara University
  • Noor Ell Goldameir UNRI
  • Avia Enggar Tyasti International Trade of ASEAN and RRT Region, Polytechnic of APP, Greater Jakarta 11210, Indonesia
  • Rumanintya Lisaria Putri National Research and Innovation Agency (BRIN)
  • Amos Lukas National Research and Innovation Agency (BRIN)
  • Rishan Adha Faculty of Economics and Business, University of Mataram, Mataram 83125, Indonesia
  • Pahrudin Pahrudin Faculty of Social Science and Economics, Hamzanwadi University, Selong 83611, Indonesia
  • Fahmi Ali Hudaefi Faculty of Economics and Business Administration, University of Szeged, 6722, Hungary

DOI:

https://doi.org/10.21512/jas.v14i1.12709

Keywords:

metaverse, ethical considerations, virtual collaboration, ASEAN

Abstract

This research investigated the evolution and current state of the Metaverse through a comprehensive bibliometric analysis of literature from 2019 to early 2026. The research analyzed scholarly articles, conference papers, and books to identify key trends, influential contributors, and seminal publications that have shaped the Metaverse discourse. Initially rooted in science fiction, the Metaverse has evolved into a dynamic digital ecosystem with global relevance. In the ASEAN context, the Metaverse holds particular significance, as it presents unique opportunities and challenges for regional economic, social, and technological development. The findings highlight the evolution of the Metaverse, key emerging trends, and the current state of research in virtual reality (VR) and augmented reality (AR) technologies, with a focus on how these developments are impacting ASEAN nations. Furthermore, the research examined critical challenges, ethical considerations, and the implications of the Metaverse for privacy, security, user experience, and societal issues within ASEAN countries. The originality and value lie in its extensive bibliometric analysis, offering a fresh and detailed perspective on the academic landscape surrounding the Metaverse. By identifying influential research and key themes, this research contributes to a deeper understanding of the Metaverse's role and impact, particularly in the ASEAN region. The insights gained are invaluable for researchers, policymakers, and industry stakeholders in ASEAN, enabling informed decision-making in a rapidly evolving digital environment. This research provides a comprehensive foundation for future research and development within the region, addressing the growing importance of the Metaverse at the ASEAN level.

Dimensions

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2026-09-28

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Isnaniawardhani, V., Caraka, R. E., Anggoro, Y., Supardi, K., Sukiyah, E., Gio, P. U., … Hudaefi, F. A. . (2026). Navigating the Digital Frontier: A Comprehensive Analysis of Metaverse in ASEAN through Data Analytics. JAS (Journal of ASEAN Studies), 14(1), 95–127. https://doi.org/10.21512/jas.v14i1.12709
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