An Overview of Current Commercial Fashion Photography

Authors

  • Hindam Basith Rafiqi

DOI:

https://doi.org/10.21512/ijvcdc.v1i2.8942

Keywords:

fashion photography, smartphone, commercial

Abstract

The presence of smartphones today has an impact on commercial photography, especially fashion photography. The presence of smartphones makes everyone able to become a commercial fashion photographer, which makes the role of a commercial fashion photographer even more questionable. Departing from this phenomenon this research was conducted. This research is a research with descriptive qualitative method. This study was conducted to describe the phenomenon of commercial fashion photography that is currently happening. In addition, this phenomenon can produce an idea for commercial fashion photographers in dealing with the world of commercial fashion photography today. The result of this research is that today's commercial fashion photographers need to have out of the box ideas which are the qualities of ideas and concepts that distinguish them from other commercial fashion
photographers. Although the need for tools in the process of creating photography today can be replaced with smartphones, the quality of ideas and concepts is something that is not necessarily owned by every commercial fashion photographer.

Dimensions

References

Abdi, Y. (2012). Photography From My Eyes. PT. Elex Media Komputerindo.

Antopani, T. (2015). Fotografi, Pariwisata, dan Media Aktualisasi Diri. Jurnal Rekam, 1(1), 31–40.

Dizzman. (2018). Ketika Semua Orang Menjadi Fotografer. Kompasiana. https://www.kompasiana.com/dizzman/5aea9430dd0fa865e525b4d4/ketika-semua-orang-menjadi-fotografer

Irwandi, S., & Soedjono, S. (2015). Sejarah Singkat Studio Fotografi Potret di Yogyakarta 1945-175: Sumber Daya Manusia, Teknologi, dan Kreasi Artistiknya. Jurnal Rekam, 11(2).

Johassan, D. M. R. (2013). Tranfsormasi Fotografi Dari Karya Seni Menuju Gaya Hidup. Konferensi Nasional Komunikasi 2013 “Pengguna Media Dan Lokalitas: Transformasi Masyarakat Dalam Dunia Media Yang Konvergen, 1–17.

Nardil, L. (1989). Penunjang Pengetahuan Fotografi. Rajawali Pers.

Polhemus, T., & Procter, L. (1978). Fashion and Anti-Fashion: An Anthropology of Clothing and Adornment. Thames and Hudson.

Soedjono, S. (2007). Pot-Pourri Fotografi. Penerbit Universitas Trisakti.

Tapscott, D. (2008). Grown Up Digital: How the Net Generation is Changing Your World. McGraw Hill Professional.

Tuck, K. (2010). Commercial Photography Handbook. Amherst Media, Inc.

Warren, L. (2006). Encyclopedia of Twentieth-Century Photography (3rd ed.). Routledge.

Zaenudin, A. (2018). Asa Kamera Smartphone Menguasai Dunia Fotografi. Trito.Id.

Downloads

Published

2022-10-09
Abstract 439  .
PDF downloaded 400  .