The Healthy Dining Environment Design: A Comparative Visual Analysis of Interior Color Strategies in Jakarta
DOI:
https://doi.org/10.21512/ijvcdc.v5i2.16817Keywords:
interior, color strategy, healthy dining, well-beingAbstract
Jakarta as a metropolitan city with intense urban pressure and high stress levels, encourages society to adopt healthier lifestyles to maintain physical well-being and prevent diseases. Recently, people's awareness of healthy eating habits has led to the rapid emergence of restaurants offering health-oriented menus. Nevertheless, preliminary observations indicate that several healthy dining establishments lack a clear spatial and visual identity. This absence of a clear interior identity reduces their visibility and attractiveness to health-conscious consumers. This research aims to establish and strengthen the identity of health food restaurants through the application of interior design elements, particularly color. The study adopts a descriptive analytical method combined with a comparative analytical approach to three healthy restaurants. The findings suggest that the application of green color, together with natural materials and lighting strategies, visually communicates a healthy dining identity consistent with color psychology literature. Finally, the integration of the right color strategy in interior design is considered has the potential to reinforce the visual identity of healthy dining environment and encourage public involvement in contributing to social well-being and ecological balance. The contribution aligns with Sustainable Development Goals (SDGs), particularly goal three: Good Health and Well-being, by supporting environment that promote healthier lifestyle choices.
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