Designing Promotional Media for “Queen Lekha” in the form of Clothing Merchandise Design

Abstract

The world of modification or custom, is the world that makes this automotive industry more alive. With the development of custom motorcycles at national and local scale, no doubt the great contribution of the mechanic and his workshops. Custom motorcycle stretcher is busy lately. No wonder then many custom workshops have sprung up. One of them is "Queen Lekha Choppers" located in Yogyakarta, precisely at Green House Housing. The name of “Queen Lekha Chopper" is now also starting to rise as it won two consecutive seasons "Custom Fest 2015-2017" which is the most prestigious event for lovers of custom motorcycles in Indonesia. Even in 2017, "Queen Lekha Choppers" gets the chance to contest at the "Japan Hotrood Custom Show" international custom motorcycle event. With the growing workshop "Queen Lekha Choppers", currently "Queen Lekha Choppers" has plans to make merchandise workshops such as T-shirts, workshops, hats, bags and so on. The existence of merchandise is certainly for the media campaign for "Queen Lekha Choppers" and bring profit in other areas of merchandise sales. From this background, the focus of the problem from this design is how the design of media promotion "Queen Lekha Choppers" in the form of clothing merchandise design to enhance brand workshop "Queen Lekha Choppers".