Vol. 3 No. 2 (2020): December 2020

Articles

• THE INFLUENCE OF SOCIAL MEDIA BRANDING ON CUSTOMER ENGAGEMENT FOR JAKARTA SUSTAINABLE TRANSPORT

  Yulianne Safitri, Lidya Wati Evelina, Naufal Egha Syahputra

  41-48

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  Abstract 641  . Downloaded 573

• AN INVESTIGATION OF THE IMPACT OF SOCIAL MEDIA ON BUSINESS VALUE AND FINANCIAL PERFORMANCE OF ORGANIC SKIN CARE BRANDS IN THAILAND

  Napasorn Boonpreda, Ximing Ruan

  49-64

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  Abstract 1506  . Downloaded 871

• UNDERSTANDING MILLENNIALS INVESTMENT BEHAVIOR IN PEER-TO-PEER LENDING: CASE STUDY FROM INDONESIA

  Natalia, Matthew

  65-76

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  Abstract 504  . Downloaded 443

• THE IMPACT OF WORD OF MOUTH AND BRAND IMAGE ON BUYING DECISIONS OF ZOMATO GOLD’S MEMBERSHIP

  Nesya Nada

  77-86

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  Abstract 1161  . Downloaded 726