The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism


  • Agus Setiawan Politenik Pariwisata Palembang
  • Zulkifli Harahap Politenik Pariwisata Palembang
  • Dedy Syamsuar Universitas Bina Darma
  • Yesi Novaria Kunang Universitas Bina Darma



Website Visibility, Traffic, Search Engine Optimization (SEO)


This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism ( and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.


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Author Biographies

Agus Setiawan, Politenik Pariwisata Palembang

Program Studi Divisi Kamar

Zulkifli Harahap, Politenik Pariwisata Palembang

Program Studi Tata Hidang

Dedy Syamsuar, Universitas Bina Darma

Program Studi Teknik Informatika

Yesi Novaria Kunang, Universitas Bina Darma

Program Studi Teknik Informatika


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