The Effect of Social Media to the Brand Awareness of a Product of a Company

Authors

  • Hansel Bagus Tritama University of Pelita Harapan
  • Riswan Efendi Tarigan Bina Nusantara University

DOI:

https://doi.org/10.21512/commit.v10i1.1667

Keywords:

Social Media, Marketing Communication, Online Marketing, Brand Awareness.

Abstract

Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.

Author Biographies

Hansel Bagus Tritama, University of Pelita Harapan

Program of Information System,
Faculty of Computer Science

Riswan Efendi Tarigan, Bina Nusantara University

Master Information Technology, Graduate Program

References

D. Kirkpatrick, The Facebook Effect. Simon & Schuster Paperbacks, 2010.

J. Comm, Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time. Wiley, 2010.

J. Miles, Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures. McGraw-Hill Education, 2014.

N. P. Kartikasari, “Pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek,” INTER- AKSI: Jurnal Ilmu Komunikasi, vol. 3, no. 2, pp. 162–167, 2014.

R. Syaukat and E. Imanjaya, “Film sebagai media social marketing: Berjualan ide multikulturalisme,” Humaniora, vol. 2, no. 1, pp. 634–642, 2011. [Online]. Available: http:

//kineforum.org/web/wp-content/uploads/2012/10/ Film-sebagai-Media-Social-Marketing.pdf

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Published

2016-05-31
Abstract 12117  .
PDF downloaded 5611  .