PENGEMBANGAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS SISTEM E-COMMERCE

Authors

  • Sugiarto Montana Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Bina Nusantara University Jurusan Magister Teknik Informatika, Fakultas Ilmu Komputer, Bina Nusantara University Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
  • Muwasiq Mochamad Noor Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Bina Nusantara University Jurusan Magister Teknik Informatika, Fakultas Ilmu Komputer, Bina Nusantara University Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480

DOI:

https://doi.org/10.21512/commit.v4i2.548

Abstract

PT Dwisanjaya Abadi Mukti is a company engaged in distributing Pertamina lubricating agent with products for industrial and automotive lubricants. Therefore, companies need a Customer Relationship Management E-commerce-based systems, to address the issues of purchasing and service to customers that are still conducted manually. Systems analysis is done through observation interviews, and literature; analysis of survey findings; and identification of information needs from survey. The system is designed to give advantage to the user as to obtain the desired information quickly, to acquire new customers, improve customer relationships, and retain customers; other than that for the company this system reduces operating costs, more efficient time, accessible anytime and anywhere, improving work productivity, increase sales, increase the number of customers, and improve customer satisfaction.
Keywords: customer relationship management, e-commerce, front end, back end
Dimensions

Plum Analytics

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Published

2010-10-30

Issue

Vol. 4 No. 2 (2010): CommIT Journal

Section

Articles

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