PERANCANGAN E-CRM PADA PT ZERO CELCIUS INDONESIA

Authors

  • Ichwan Ridwan Tandjung Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
  • Andy Wijaya Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
  • Darwin Kesuma Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
  • Obed Bubun Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480

DOI:

https://doi.org/10.21512/commit.v2i1.486

Abstract

Purpose of this research is to analyze and design an appropriate system to help PT. Zero Celcius
Indonesia in offering service to their customers, in order to keep a good relationship and communication,
and also to obtain information as needed. Research methods used were library study, customers’ needs
analysis, designing and creating of e-CRM system, programming, and system testing as suggested. Result got
from the survey to company was that the current CRM system was only run by limited company staffs.
Whereas the clients owned by company were considered quite many. Therefore, a CRM based on web or also
known as e-CRM was being created. So, the conclusion is that because of e-CRM, a better service to the
customers can be given more focus and a relationship between company and customers can be closer; not
only as market subjects, but as colleagues.
Dimensions

Plum Analytics

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Published

2008-05-31

Issue

Vol. 2 No. 1 (2008): CommIT Journal

Section

Articles

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