Does Color Matter on Web User Interface Design
Keywords:Colors, Persuasive Design, SMEs, User Interface Design, Website
Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all of
SMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimed
to evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether the
color could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference for
SMEs in creating emotion, motivation, and persuasion through website design.
T. M. Simatupang. (2015, December 1) Kemitraan industri besar dengan industri kecil menengah kreatif dan ritel modern. Kegiatan diskusi Pengembangan kemitraan industri besar dengan Industri Kecil Menengah (IKM) kreatif dan ritel modern kerjasama dinas perindustrian dan perdagangan provinsi Jawa Barat, Bank Indonesia (BI) Kota Bandung, dan Kamar Dagang dan Industri (KADIN) Jawa Barat, Bandung. [Online]. Available: https://goo.gl/o3PwEP
P. Kotler and G. Armstrong, Principles of mar-keting, 14th ed. Boston: Pearson, 2012.
M. Lwin and I. Phau, “Effective advertising appeals for websites of small boutique hotels,” Journal of Research in Interactive Marketing, vol. 7, no. 1, pp. 18–32, 2013.
Y. Ha and S. J. Lennon, “Effects of site design on consumer emotions: role of product involvement,” Journal of Research in Interactive Marketing, vol. 4, no. 2, pp. 80–96, 2010.
L. Brady and C. Phillips. (2003) Aesthetics and usability: A look at color and balance. Software Usability Research Laboratory, Wichita State University. Accessed in 18/09/2016. [Online]. Available: http://usabilitynews.org/ aesthetics-and-usability-a-look-at-color-and-balance/
B. A. Martin, M. J. Sherrard, and D. Wentzel, “The role of sensation seeking and need for cognition on web-site evaluations: a resource-matching perspective,” Psychology & Marketing, vol. 22, no. 2, pp. 109–126, 2005.
U. Inc. (2015) Web ui design for the human eye: Colors, space, contrast. [Online]. Available: https://www.uxpin.com/studio/ebooks/ visual-web-ui-design-colors-space-contrast/
K.-P. L. Vu and R. W. Proctor, Handbook ofhuman factors in Web design. CRC Press, 2011.
K. Triedman, Color: The Professional’s Guide: Understanding, Appreciating and Mastering Color in Art and Design. North Light Books, 2015.
A. Abela, Advanced presentations by design: Creating communication that drives action. John Wiley & Sons, 2008.
H. Kim and D. R. Fesenmaier, “Persuasive design of destination web sites: An analysis of first impression,” Journal of Travel research, vol. 47, no. 1, pp. 3–13, 2008.
J. Matthews, K. T. Win, H. Oinas-Kukkonen, and M. Freeman, “Persuasive technology in mo-bile applications promoting physical activity: a systematic review,” Journal of medical systems, vol. 40, no. 3, p. 1, 2016.
G. Lindgaard, G. Fernandes, C. Dudek, and J. Brown, “Attention web designers: You have 50 milliseconds to make a good first impression!” Behaviour & information technology, vol. 25, no. 2, pp. 115–126, 2006.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)