Vol. 15 No. 3 (2024): Binus Business Review

View Vol. 15 No. 3 (2024): Binus Business Review

Author geographical coverage:

Indonesia flag Indonesia
Malaysia flag Malaysia

Published: 2024-10-08

Editorial

Editorial Page and Table of Content

Haryadi Sarjono
- PDF
Abstract 310 . Downloaded 373

Articles

Critical Factors for SMEsâ€™ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review

Rini Setiawati, Friska Mastarida

201-212
- PDF
Abstract 1450 . Downloaded 1091
An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions

Tibrani, Shafie Mohamed Zabri, Lukmanul Hakim

213-223
- PDF
Abstract 1364 . Downloaded 1420
Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics

Sherly Rosalina Tanoto, Erin Go Tami

225-238
- PDF
Abstract 4192 . Downloaded 3055
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf

Nadhilah Husna, Hartoyo, Nur Hasanah

239-249
- PDF
Abstract 1509 . Downloaded 1325
Exploring the Impact of Confirmation, Perceived Usefulness, and Perceived Risk on User Satisfaction and Continuance Intention of Paylater Users

Freddy Pandapotan Simbolon, Eunice Klesia

251-260
- PDF
Abstract 1684 . Downloaded 1526
Increasing Commitment through the Effect of Green Training and Development and Green Behavior in State-Owned Bank Employees

Sylvia Diana Purba, Hilarius Deonaldy Wiranatha, Endang Sulistyaningsih

261-270
- PDF
Abstract 1176 . Downloaded 777
The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia

Efrita Soviyanti, Nofrizal

271-285
- PDF
Abstract 2434 . Downloaded 1413
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use

Ina Melati, Bernardinus M. Purwanto, Marwah Rizqiyati, Yulia Arisnani Widyaningsih, Bayu Sutikno

287-302
- PDF
Abstract 869 . Downloaded 782