Vol. 15 No. 3 (2024): Binus Business Review

View Vol. 15 No. 3 (2024): Binus Business Review

Author geographical coverage:

Indonesia flag Indonesia
Malaysia flag Malaysia

Published: 2024-10-08

Editorial

Editorial Page and Table of Content

Haryadi Sarjono
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Abstract 314 . Downloaded 380

Articles

Critical Factors for SMEsâ€™ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review

Rini Setiawati, Friska Mastarida

201-212
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Abstract 1465 . Downloaded 1103
An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions

Tibrani, Shafie Mohamed Zabri, Lukmanul Hakim

213-223
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Abstract 1373 . Downloaded 1443
Understanding Generation Z: Work-Life Balance and Job Embeddedness in Retention Dynamics

Sherly Rosalina Tanoto, Erin Go Tami

225-238
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Abstract 4261 . Downloaded 3105
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf

Nadhilah Husna, Hartoyo, Nur Hasanah

239-249
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Abstract 1521 . Downloaded 1343
Exploring the Impact of Confirmation, Perceived Usefulness, and Perceived Risk on User Satisfaction and Continuance Intention of Paylater Users

Freddy Pandapotan Simbolon, Eunice Klesia

251-260
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Abstract 1706 . Downloaded 1541
Increasing Commitment through the Effect of Green Training and Development and Green Behavior in State-Owned Bank Employees

Sylvia Diana Purba, Hilarius Deonaldy Wiranatha, Endang Sulistyaningsih

261-270
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Abstract 1188 . Downloaded 790
The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia

Efrita Soviyanti, Nofrizal

271-285
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Abstract 2465 . Downloaded 1437
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use

Ina Melati, Bernardinus M. Purwanto, Marwah Rizqiyati, Yulia Arisnani Widyaningsih, Bayu Sutikno

287-302
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Abstract 882 . Downloaded 802