Representasi Budaya Kawaii dalam Chara-Bentou


  • Hendy Reginald Cuaca Dharma Japanese Department, Faculty of Humanities, Bina Nusantara University Jln. Kemanggisan Ilir III No. 45, Kemanggisan–Palmerah, Jakarta Barat 11480



chara-bentou, kyaraben, bentou, kawaii culture


This research aimed to find the inter-correlation between the factors of chara-bentou trend and the impression of kawaii culture on chara-bentou. By applying descriptive qualitative method, this study explained the factors of chara-bentou trend and the representation of kawaii in chara-bentou. Data were gathered from magazines, books, and questionnaire (field survey). Descriptive analysis was conducted to make interpretation based on the questionnaire given. As a conclusion, the children who have known chara-bentou since their childhood will know the art of food, like the Japanese said, “Eat with your eyes.”

Plum Analytics


Barker, C. (2004). Cultural Studies Theory and Practice. New Delhi: Sage.

Bestor, T. C. (2011). Cuisine and identity in contemporary Japan. In V. Bestor, T. C. Bestor, & A. Yamagata (Eds.), Routledge Handbook of Japanese Culture and Society (pp. 273–285). Canada: Routledge.

Chandler, D. (2014). Semiotics for Beginners. Retrieved


L.D. (n.d.). かわいい. Tokyo. Retrieved from http://www.

Marsh. (2011). 自主調査 お子様のお弁当に関するアンケート. Retrieved from Ngoc. (n.d.). History of Bento. Retrieved from

Ogawa, M. (n.d.). Cute Bento. Retrieved from

Read, J. (2005). Kawaii: Culture of cuteness. Retrieved


Rutledge, B. (2009). Japanese Cuisine 101: Two master

chefs wield their culinary magic in the Northwest. IBUKI: Japanese Inspired Food and Lifestyle Magazine, 2, 4–10.

Setianto, Y. P. (2009). Film dan Representasi Budaya. Retrieved from

Yomota, I. (2006). “Kawaii” ron (Theory of “kawaii”). Tokyo: Chikuma Shinsho.



Abstract 825  .
PDF downloaded 696  .