Wihandoyo, Luki Safitri, Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Indonesia
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Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009 - Articles
CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION
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