About the Journal
Journal of Business Strategy & Execution (JBSE) publishes articles with a practical focus designed to help readers develop successful business strategies and their executions. Articles should contain innovative ways in managing businesses. Articles in the journal examine significant research questions from a broad range of business disciplines such as Marketing, Operation, Production, and Human Resources. Some perspectives that involve Economics, Information Technology and Accounting that contribute to business phenomena might also be examined. The depth and the variety of the articles in the journal enrich readers and are unlikely to find in other single business publications.
If you are a business professionals, entrepreneurs, students, or academicians, you will find worthwhile reading in JBSE and be able to apply what you've read about to real situations that affect profitability and performance.
Current Issue
Articles
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STAKEHOLDER MARKETING DEFICIENCY: A PRACTICAL SYNTHESIS ON ETHICAL ISSUE DURING INDONESIAN BANKING INDUSTRY AGENCY ERA
Abstract 312 . Downloaded 364 -
CELEBRITY ENDORSEMENT ON COSMETIC PRODUCTS AND ITS IMPACT ON SALES IN JAKARTA
Abstract 990 . Downloaded 4325 -
DIGITAL PROMOTION USAGE IN CULTIVATING BRAND ENGAGEMENT AMONG MILLENNIALS USERS AT STARBUCKS INDONESIA
Abstract 717 . Downloaded 787