Vol. 1 No. 2 (2009): Published on June 2009

Published: 2014-09-24

Articles

THE EFFECTS OF BRAND ENDORSEMENT, POPULARITY, AND EVENT SPONSORSHIP ON CONSUMER PRE-PURCHASE ATTITUDES IN JAKARTA

Daniel Hendrasaputra, Andy Lunarjanto

194 - 215
- PDF
Abstract 279 . Downloaded 391
CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION

Wahyu Adhi Nugroho, Luki Safitri Wihandoyo

216 - 238
- PDF
Abstract 813 . Downloaded 1353
COUNTRY OF ORIGIN STEREOTYPING AND CONSUMER ETHNOCENTRISM IN THE INDONESIAN AUTOMOBILE INDUSTRY

Filipus Rahmat Winata, Dahlia Darmayanti

239 - 289
- PDF
Abstract 272 . Downloaded 562
INDUSTRIES AWARENESS ON KOTRA AND THEIR PERCEPTION ON KOTRA SERVICE QUALITY

Harry Istianto, Dimas Haryo Pribadi, Firdaus Alamsjah3

290 - 298
- PDF
Abstract 187 . Downloaded 199
THE ROLE OF EMOTIONAL SATISFACTION IN SERVICE ENCOUNTER FOR DEPARTMENT STORES IN JAKARTA

Theresia Tanihaha

299 - 310
- PDF
Abstract 233 . Downloaded 406
STUDI KESENJANGAN ANTARA TINGKAT KEPUASAN PELANGGAN DENGAN TINGKAT KEPENTINGAN LAYANAN PADA BLITZ MEGAPLEX DI JAKARTA

Grace Hartanti, Asnan Furinto

311 - 333
- PDF
Abstract 359 . Downloaded 1701
ANALISIS STRATEGI BISNIS DENGAN MENGGUNAKAN PENDEKATAN METODE BALANCED SCORECARD PADA PT. XYZ

Satria Widyatama Ramelan, Purnomo Sidhi, Muhril Ardiansyah

334 - 346
- PDF
Abstract 1344 . Downloaded 8713
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA

Muhammad Muhammad, Edi Abdurachman

347 - 365
- PDF
Abstract 371 . Downloaded 3893
STRATEGI CHANGE MANAGEMENT UNTUK MEMPERCEPAT IMPLEMENTASI PENGGUNAAN APLIKASI PERANGKAT LUNAK BERBASIS OPEN SOURCE: STUDI KASUS KEMENTERIAN NEGARA RISET DAN TEKNOLOGI

Muhamad Amin, Richard Kumaradjaja

366 - 386
- PDF
Abstract 982 . Downloaded 8214
ANALISA KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN JASA PADA PEMEGANG KARTU KREDIT EVERYDAY BANK MANDIRI DI JAKARTA

Zera N. Imawan, Bun Sucento

387 - 400
- PDF
Abstract 1391 . Downloaded 7023