Vol. 1 No. 2 (2009): Published on June 2009
Published:
2014-09-24
Articles
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THE EFFECTS OF BRAND ENDORSEMENT, POPULARITY, AND EVENT SPONSORSHIP ON CONSUMER PRE-PURCHASE ATTITUDES IN JAKARTA
Abstract 261 . Downloaded 384 -
CONSUMER’S PERCEIVED VALUE AND BUYING BEHAVIOR OF STORE BRANDS: AN EMPIRICAL INVESTIGATION
Abstract 781 . Downloaded 1332 -
COUNTRY OF ORIGIN STEREOTYPING AND CONSUMER ETHNOCENTRISM IN THE INDONESIAN AUTOMOBILE INDUSTRY
Abstract 245 . Downloaded 544 -
INDUSTRIES AWARENESS ON KOTRA AND THEIR PERCEPTION ON KOTRA SERVICE QUALITY
Abstract 168 . Downloaded 193 -
THE ROLE OF EMOTIONAL SATISFACTION IN SERVICE ENCOUNTER FOR DEPARTMENT STORES IN JAKARTA
Abstract 208 . Downloaded 383 -
STUDI KESENJANGAN ANTARA TINGKAT KEPUASAN PELANGGAN DENGAN TINGKAT KEPENTINGAN LAYANAN PADA BLITZ MEGAPLEX DI JAKARTA
Abstract 323 . Downloaded 1645 -
ANALISIS STRATEGI BISNIS DENGAN MENGGUNAKAN PENDEKATAN METODE BALANCED SCORECARD PADA PT. XYZ
Abstract 1304 . Downloaded 8692 -
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA
Abstract 353 . Downloaded 3822 -
ANALISA KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN JASA PADA PEMEGANG KARTU KREDIT EVERYDAY BANK MANDIRI DI JAKARTA
Abstract 1322 . Downloaded 6954