Saputra, Heidi, PT. Karisma Aksara Mediatama, Indonesia

• Journal of Business Strategy and Execution Vol. 6 No. 2 (2014): Publish on June 2014 - Articles
  UNDERSTANDING ATTITUDES TOWARD AND BEHAVIORS IN RESPONSE TO PRODUCT PLACEMENT: A STUDY OF LUXURY FASHION BRANDS TOWARD FEMALES IN JABODETABEK
  Abstract  PDF