Vol. 6 No. 2 (2014): Publish on June 2014

Articles

• ANALYSIS OF SEARCH ENGINE MARKETING EFFECTIVENESS FOR CUSTOMER PERCEPTION AND CUSTOMER LOYALTY AT PHITAGORAS TRAINING AND CONSULTING

  Indra Kurniadi, M. Gunawan Alif

  128- 152

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  Abstract 307  . Downloaded 463

• UNDERSTANDING ATTITUDES TOWARD AND BEHAVIORS IN RESPONSE TO PRODUCT PLACEMENT: A STUDY OF LUXURY FASHION BRANDS TOWARD FEMALES IN JABODETABEK

  Heidi Saputra, Ayuphita Tiara

  153 - 183

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  Abstract 445  . Downloaded 616

• ONLINE CSR BUSINESS MODEL AS VALUE CREATION FOR PT MAP TBK

  Prisca Sulaiman, Paskah Widarani, Matius Alvin, Jerry S. Justianto

  184 - 202

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  Abstract 198  . Downloaded 296

• ANALISA PERBEDAAN BRAND IMAGE SITUS RITEL ONLINE LOKAL

  Kuspuji C. B. Wicaksono

  203 - 219

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  Abstract 300  . Downloaded 468

• PENGUKURAN CUSTOMER LOYALTY MELALUI ANALISIS EXPERIENTIAL MARKETING, SERVICE QUALITY DAN BRAND IMAGE DENGAN CUSTOMER VALUE SEBAGAI VARIABLE INTERVENING

  Natalia Natalia, Andriansyah Sumanto Putra, Ina Melati

  220 – 235

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  Abstract 379  . Downloaded 468