Abdurachman, Edi, Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Indonesia
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Journal of Business Strategy and Execution Vol. 1 No. 2 (2009): Published on June 2009 - Articles
ANALISIS ELEMEN-ELEMEN EKUITAS MEREK (BRAND EQUITY) DARI PRODUK KARTU TELEPON CDMA
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Journal of Business Strategy and Execution Vol. 2 No. 1 (2009): Published on November 2009 - Articles
ANALISIS ATRIBUT PEMASARAN PADA BEBERAPA RESTORAN CEPAT SAJI DI JAKARTA
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