Lubis, Atur Tetty, BINUS Business School, Bina Nusantara University, Indonesia

• Journal of Business Strategy and Execution Vol. 8 No. 1 (2015): Published in November 2015 - Articles
  THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISION OF MINERAL WATER IN CONVENIENCE STORE
  Abstract  PDF