Vol. 8 No. 1 (2015): Published in November 2015

Articles

• THE IMPACT OF CONTEXTUAL FACTORS, BRAND LOYALTY AND BRAND SWITCHING ON PURCHASE DECISION OF MINERAL WATER IN CONVENIENCE STORE

  Atur Tetty Lubis, Cindy Karina Anggy Palibutan

  1-24

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  Abstract 1104  . Downloaded 786

• FAKTOR SOSIAL DAN PERSONAL YANG MEMPENGARUHI KONSUMEN MEMBELI BARANG FASHION TIRUAN (COUNTERFEITED FASHION GOODS)

  Desyra Sukma Dewanthi

  25-43

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  Abstract 796  . Downloaded 1707

• SECTORAL PORTFOLIO STRATEGIES TO SUSTAIN GROWTH DURING HIGH INFLATIONARY PERIOD IN INDONESIA STOCK EXCHANGE

  Trisnawati Maitreya, Victor Chandra

  44-69

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  Abstract 207  . Downloaded 178

• ANALYSIS METHOD OF TRANSFER PRICING USED BY MULTINATIONAL COMPANIES RELATED TO TAX AVOIDANCE AND ITS CONSISTENCIES TO THE ARM’S LENGTH PRINCIPLE (CASE STUDY: STARBUCKS CORPORATION)

  Nuraini Sari, Ririn Susanti Hunar

  70-96

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  Abstract 3335  . Downloaded 3575

• ANALISIS PENETAPAN STRATEGI BISNIS DAN POSISI PERSAINGAN PT. WOM FINANCE JAKARTA

  Aditya Arta, Mohammad Hamsal

  97-121

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  Abstract 600  . Downloaded 2381