Lunarjanto, Andy, Faculty of BINUS Business School, Jl. Hang Lekir I No.6, Senayan, Jakarta 12120., Indonesia

• Journal of Business Strategy and Execution Vol. 7 No. 1 (2014): Publish on November 2014 - Articles
  PENGARUH BRAND EQUITY DAN PRICING TERHADAP PURCHASE INTENTION MASKAPAI LOW COST CARRIER DI JAKARTA
  Abstract  PDF