Vol. 7 No. 1 (2014): Publish on November 2014

Articles

• LEADERSHIP PRACTICES AND TEACHER DEVELOPMENT IN LBPP LIA MERCU BUANA

  Respati Wulandari, Agustian Budi Prasetya

  1 - 22

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  Abstract 237  . Downloaded 289

• FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING: A STUDY OF UNIVERSITY STUDENTS IN JAKARTA

  Jacky Huang, Dahlia Darmayanti

  23 - 44

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  Abstract 973  . Downloaded 2039

• PENGARUH BRAND EQUITY DAN PRICING TERHADAP PURCHASE INTENTION MASKAPAI LOW COST CARRIER DI JAKARTA

  Sherly Wowor, Andy Lunarjanto

  45 - 81

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  Abstract 637  . Downloaded 1701

• ANALISIS PENGARUH HARGA, KARAKTERISTIK PRODUK, PROMOSI DAN KESADARAN AKAN MEREK TERHADAP INTENSI PEMBELIAN MOTHERBOARD

  Andreas Lesmana, Daniel Adhinugraha

  82 - 96

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  Abstract 459  . Downloaded 776

• PERANCANGAN BISNIS MODEL PROBEET BAR FOR DIET AND MUSCLE GROWTH

  Apriliyani Apriliyani, Ferrianto Surya, Rendy Ikhlas, Gabriel Chanfarry Hadylaw

  97 – 118

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  Abstract 345  . Downloaded 3316