Ramadhan, Ahmad Seiichi, Faculty of School of Management, BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Indonesia
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Journal of Business Strategy and Execution Vol. 3 No. 2 (2011): Published on June 2011 - Articles
THE EFFECT OF MENU DESIGN ON CUSTOMER PURCHASE INTENTION: A CASE STUDY OF ‘WAROENG MAS KEMAL’ RESTAURANT
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