The Dimensionality on the Mayor of Surakarta`S (2016-2021) Javanese Covid-19 Posters

Authors

  • Hanif Burhanudin Universitas Sebelas Maret
  • Sumarlam Postgraduate Program, Sebelas Maret University
  • Ani Rakhmawati Postgraduate Program, Sebelas Maret University

Keywords:

Socio-linguistic, Covid-19, Critical Discourse Analysis, Power, Local Language

Abstract

This research aims to describe the dimensions of the Mayor of Surakarta`s (2016-2021) Javanese Covid-19 posters. The research design is qualitative with Fairclough`s CDA paradigm. The data of this research are the two Javanese Covid-19 posters retrieved from the Mayor of Surakarta`s (2016-2021) Instagram account. This research uses Fairclough's three-dimensional CDA analysis method. Data were analyzed in three stages: 1) the data were analyzed linguistically by paying attention to textual and linguistic elements, 2) next, the data were analyzed in its discourse process. 3) Lastly, the data were analyzed by examining the socio-cultural context. This research found three dimensions: 1) textual dimension, those posters were constructed by the Javanese language with a persuasive-educative form. Also, there is a relation between consumers and producers that are interwoven in power and cultural relations. 2) Discourse practice dimension, the process of production, distribution, and consumption shows that the poster is produced and distributed directly by the ruling institution through social media, and is intended to be consumed by Surakarta`s citizens. Also, there are intertextual refers to the central government regulations. 3) Sociocultural dimension, three levels were found. Those three levels are the situational, institutional, and social level, which shows that the poster is influenced by pandemic situations and contexts beyond the language, such as Surakarta`s cultural context and social conditions. Based on these dimensionalities, the poster was functioned by The Mayor of Surakarta`s Institution to persuade, educate, and influence the citizen. Also to respond to the Covid-19 situation.

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Published

2021-05-03
Abstract 165  .