The Use of Meme as A Representation of Public Opinion in Social Media: A Case Study of Meme About Bekasi in Path and Twitter

Authors

  • Fitrie Handayani Bina Nusantara University
  • Siti Dewi Sri Ratna Sari Bina Nusantara University
  • Wira Respati Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v7i3.3587

Keywords:

meme, public opinion, representation theory, social media

Abstract

Article aimed at exploring the connection between meme in social media and public opinion representation. Object examined in this study was the meme about the social condition in Bekasi. A qualitative descriptive method was applied to analyze issues that are expressed by meme about Bekasi and the motivation of distributing them in social media. The result shows that opinion expressed in meme could carry more than one issues, such as distance, bad traffic, extreme hot temperature, and damaged roads. The motivation of using meme is because it is funny, easily understood, and more likely to get a response. The result also shows that responding to a meme by retweeting or repathing do not necessarily mean agreement with the issues.

 

Dimensions

Plum Analytics

References

Arifin, A. (2010). Opini Publik. Jakarta: Pustaka Indonesia.

Barabási, Albert-László., et al. (1999). Emergence of Scaling in Random Networks. Science, 286, 509-512. Retrieved from https://www.uvm.edu/~pdodds/files/papers/others/1999/barabasi1999a.pdf. doi: 10.1126/science.286.5439.509.

Bastos, M. T. (2011). Memetic emergence of public opinion. In World Association for Public Opinion Research (Ed.), Public opinion and the internet: Conference program. Frankfurt, Germany: WAPOR.

Burton, G. (2010). Media and Society: Critical Perspectives. New York: Maidenhead, Open University Press; McGraw-Hill.

Dawkins. (2007). The Selfish Gene. London: Oxford.

Hartley, J. (2002). Communication Cultural and Media Studies. The Key Concepts. London: Routledge.

Kriyantono, R. (2008). Teknis Praktis Riset Komunikasi. Jakarta: Kencana.

Livingstone, S. (2007). Handbook of New Media. London: Sage Publications.

McKenna, K. Y. A., & Bargh, J. A. (2000). Plan 9 from cyberspace: the implication of the Internet for personality and social psychology. Personality and Social Psychology Review, 4, 55-75. Retrieved from http://psr.sagepub.com/content/4/1/57.abstract

Nasrullah, R. (2014). Komunikasi Antarbudaya: di Era Budaya Siber. 2nd ed. Jakarta: Kencana Prenada Media Group.

Olli, H. (2011). Opini Publik. Jakarta: Penerbit Indeks.

Safko, L. (2010). The Social Media Bible: Tactics, Tools & Strategies for Business Success. New Jersey: Wiley

Witty, M., & Joinson, A. (2009). Truth, Lies and Trust on the Internet. New York: Routledge.

Xiong, F., & Liu, Y. (2014). Opinion formation on social media: An empirical approach. Chaos: An Interdisciplinary Journal of Nonlinear Science, 24(1), 1-9. Retrieved from http://scitation.aip.org/content/aip/journal/chaos/24/1/10.1063/1.4866011.

Downloads

Published

2016-07-30

Issue

Section

Articles
Abstract 2063  .
PDF downloaded 1264  .