Creativity and Impact of Advertising Electronic Led Billboards in Jakarta
Keywords:advertising, creativity and impact, electronic LED billboards
The creativity and the impact of advertising electronic LED billboards in Jakarta was an approach to see, to know and to understand in a deeper way. Creativity decisions affect all advertising, art, and knowledge combined with the phrase creative strategy. Creative advertising ideas must be original, unique, different, new, unexpected and right on target. The approach used was qualitative research methods, including data collection in the form of literature review, interviews with the actors and the surrounding communities, as well as documenting the billboard directly outside the media was located. The results of this research are the analysis report the creativity and impact of LED electronic billboard advertising effectiveness, is expected to produce a more detailed picture. So that students and practitioners can use the visual communication design, process, and maximize the advertising rules in designing a design to reach the stage of design creativity and better application.
Jefkins, F. (1995). Periklanan (3rd Ed). Jakarta: Erlangga.
Kabar bisnis. (2013). P3I: Media luar ruang harus lebih kreatif. Retrieved October 20th 2015 from http://www.kabarbisnis.com/read/2837014/p3i--media-luar-ruang-harus-lebih-kreatif.
Kasali, R. (1995). Manajemen Periklanan, Konsep dan Aplikasinya di Indonesia. Jakarta: Pustaka Utama Grafiti
Moleong., Lexy, J. (2006). Metodologi Penelitian Kualitatif (Revision Ed). Bandung: Remaja Rosdakarya
Moriarty., Sandra., Mitchell, N., & Wells, W. (2011). Advertising (8th Ed). Volume 1. Translated by: Tri wibowo B S. Jakarta: Kencana Prenada Media Group.
Nuradi, dkk. (1996). Kamus Istilah Periklanan Indonesia, Matari Advertising. Jakarta: Gramedia.
Sunarimahingsih., dkk. (2013). Signifikansi Papan Reklame di Pusat Kota Semarang. Jurnal Seri Kajian Ilmiah, 15(1), 44-58.
Sutisna. (2003). Perilaku Konsumen & Komunikasi Pemasaran. Bandung: Remaja Rosdakarya.
Wheeler, A. (2009). Designing Brand Identity (3rd Ed). New Jersey: John Wiley and Sons.
Winardi. (1992). Promosi dan Reklame. Bandung: PT Mandar Maju.
Yunanto, A., dkk. (2013). Publik dan Reklame di Ruang Kota Jakarta. Jakarta: Ruang Rupa.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)