Strategi Reputation Marketing untuk Mendapatkan Awareness Khalayak Radio (Studi Kasus: 97.5 Fm Motion Radio Jakarta)

Authors

  • Anathasia Citra Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v4i1.3472

Keywords:

reputation marketing, manajemen media massa, awareness, public awareness, radio

Abstract

The research aims to know the implication of reputation marketing strategy in Broadcast Media Management, how the Reputation Marketing impacts the improvement of Audience awareness. This is a descriptive research using qualitative approach with the methodology of observant participatory. The result is that Reputation Marketing is essential to be conducted specially in new radio station to get attention of audiences. As the result, its increasing the awareness of the radio station and benefit for the radio station is because the increase of the numbers of advertisers.

 

 

Dimensions

Plum Analytics

References

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Published

2013-04-30

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Section

Articles
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