Desain Sampul Majalah sebagai Ujung Tombak Pemasaran

Authors

  • Lintang Widyokusumo Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v3i2.3408

Keywords:

magazine cover, creativity, marketing

Abstract

Amid the proliferation of electronic media competition, the role of conventional media such as magazines still becomes a promising choice. The recency of printing techniques, finishing and layout software currently enable more rapid publication of a magazine. Its presence in every corner of the city increasingly makes it easier for consumers to buy and makes it a complete source of information plus attractive bonus which is always a tempting offer in each issue. Amid the hundreds of magazine design magazine rack is on store / stall / supermarket sales how can a magazine survive? Surely, the role of creativity of magazine cover designs as a bridge of communication to the customers becomes the forefront of marketing which is highly important.

 

Dimensions

Plum Analytics

References

Goodman, A. (2007). 7 essentials of graphic design: How design book. Cincinnati, Ohio.

Samara, T. (2002). Making and Breaking the Grid. Glouchester, MA: Rockport.

Tselentis, J. (2011). Type, Form and Function. Beverly, Massachusettes: Rockport.

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Published

2012-10-31

Issue

Section

Articles
Abstract 1552  .
PDF downloaded 1096  .