Type of Mental of Successful Entrepreneur: A Qualitative Study of Bob Sadino’s Experience

Authors

  • Agus Masrukhin Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v6i3.3367

Keywords:

entrepreneur, personality, cash flow quadrant

Abstract

This paper was to determine the type of mental of successful businessman Bob Sadino. So he became a major employer in the field of retail and supermarket. The theories used were personality theory and Cash flow Quadrant theory. The theories used were later associated with the analysis results obtained from the field. Research used descriptive qualitative analysis using mental of success. Results show that Bob Sadino had Business owner mental and Investor mental based on Cash flow Quadrant theory.

 

Author Biography

Agus Masrukhin, Bina Nusantara University

Character Building Development Center

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Published

2015-07-30

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Section

Articles