Konstruksi Makna Smartphone bagi Mahasiswa Jurusan Marketing Komunikasi di Universitas Bina Nusantara Jakarta
DOI:
https://doi.org/10.21512/humaniora.v6i2.3343Keywords:
meaning, smartphone, media, media convergence effect, social mediaAbstract
Most Marketing Communication students are smartphone users. The students, either consciously or not, would prefer to use his/her smartphone rather than socializing with other people around. Even when in class during lectures, until it often leads to conflict between lecturer and students. In connection with the meaning, everyone will behave towards something based on the meaning of that something in his mind. Thus, this study would like to try to answer what the meaning of the smartphone for Marketing Communication students is; why they use a smartphone when lectures take place; and what their opinion in wisefully using of their smartphones. This study used a qualitative research system with a descriptive case study method. Through observation and in-depth interviews of nine informants can be seen that the meaning of a smartphone for students is as practical communication medium for sharing information and the necessities of life; teaching methods oflecturer are less attractive, boredom, always wanted to connect anytime, anywhere with friends or family, addicted to smartphones are reasons why students always want to use smartphones in class when the lecture takes place; and the wise use of smartphones by students is at the right time, do not harm others and for positive things.
Plum Analytics
References
Kuswarno, E. (2009). Metode Penelitian Komunikasi Fenomenologi: Konsep, Pedoman, dan Contoh Penelitian. Bandung: Widya Padjadjaran.
Moleong, L. (2001). Metode Penelitian Kualitatif. Bandung: Rosda Karya.
Morrisan, W., Corry, A., Hamid, F. (2010). Teori Komunikasi Massa. Bogor: Ghalia Indonesia.
Ruben, B. D., Stewart, L. P. (2006). Communication and Human Behavior. United States of America. Pearson.
Ruslan, R. (2003). Metode Penelitian Publik. Surabaya: PT Raja Grafindo Persada.
Samovar, L. A., Porter, R. E., McDaniel, E. R. (2010). Communication Between Cultures. 7th Edition. USA: Wadsworth Cengage Learning.
Sobur, A. (2003). Semiotika Komunikasi. Bandung: Remaja Rosdakarya.
Sridianti. (2014). Apa Pengertian Smartphone dan Sejarah. Sridianti.com: Edukasi Teknologi dan Informasi, diakses pada 28 Januari 2015 dari http://www.sridianti.com
Tubbs, S. L., Moss. S. (2000). Human Communications: Prinsip-prinsip Dasar. Buku Pertama. Diterjemahkan oleh Deddy Mulyana dan Gembirasari. Bandung: Remaja Rosdakarya.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
USER RIGHTS
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)