Konstruksi Makna Smartphone bagi Mahasiswa Jurusan Marketing Komunikasi di Universitas Bina Nusantara Jakarta

Authors

  • Ferane Aristrivani Sofian Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v6i2.3343

Keywords:

meaning, smartphone, media, media convergence effect, social media

Abstract

Most Marketing Communication students are smartphone users. The students, either consciously or not, would prefer to use his/her smartphone rather than socializing with other people around. Even when in class during lectures, until it often leads to conflict between lecturer and students. In connection with the meaning, everyone will behave towards something based on the meaning of that something in his mind. Thus, this study would like to try to answer what the meaning of the smartphone for Marketing Communication students is; why they use a smartphone when lectures take place; and what their opinion in wisefully using of their smartphones. This study used a qualitative research system with a descriptive case study method. Through observation and in-depth interviews of nine informants can be seen that the meaning of a smartphone for students is as practical communication medium for sharing information and the necessities of life; teaching methods oflecturer are less attractive, boredom, always wanted to connect anytime, anywhere with friends or family, addicted to smartphones are reasons why students always want to use smartphones in class when the lecture takes place; and the wise use of smartphones by students is at the right time, do not harm others and for positive things.

 

Dimensions

Plum Analytics

Author Biography

Ferane Aristrivani Sofian, Bina Nusantara University

Marketing Communication Department, Faculty of Economic and Communication

References

Kuswarno, E. (2009). Metode Penelitian Komunikasi Fenomenologi: Konsep, Pedoman, dan Contoh Penelitian. Bandung: Widya Padjadjaran.

Moleong, L. (2001). Metode Penelitian Kualitatif. Bandung: Rosda Karya.

Morrisan, W., Corry, A., Hamid, F. (2010). Teori Komunikasi Massa. Bogor: Ghalia Indonesia.

Ruben, B. D., Stewart, L. P. (2006). Communication and Human Behavior. United States of America. Pearson.

Ruslan, R. (2003). Metode Penelitian Publik. Surabaya: PT Raja Grafindo Persada.

Samovar, L. A., Porter, R. E., McDaniel, E. R. (2010). Communication Between Cultures. 7th Edition. USA: Wadsworth Cengage Learning.

Sobur, A. (2003). Semiotika Komunikasi. Bandung: Remaja Rosdakarya.

Sridianti. (2014). Apa Pengertian Smartphone dan Sejarah. Sridianti.com: Edukasi Teknologi dan Informasi, diakses pada 28 Januari 2015 dari http://www.sridianti.com

Tubbs, S. L., Moss. S. (2000). Human Communications: Prinsip-prinsip Dasar. Buku Pertama. Diterjemahkan oleh Deddy Mulyana dan Gembirasari. Bandung: Remaja Rosdakarya.

Downloads

Published

2015-04-30

Issue

Section

Articles
Abstract 417  .
PDF downloaded 294  .