Aroma sebagai Komunikasi Artifaktual Pencetus Emosi Cinta: Studi Olfactics pada Memory Recall Peristiwa Romantis

Authors

  • Bhernadetta Pravita Wahyuningtyas Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v6i1.3300

Keywords:

olfactics, memory recall, artifactual communication, emotional experience

Abstract

This study describes how scents can be a trigger for the memories about relationships. Scents inhaled do not only awaken a person's thoughts and feelings about the beautiful and fun memories in the past, but can trigger emotions also, especially the emotion of love ending up in miserable way, without power to strengthen it. Change is constant, as well as scent, its existence can always be a trigger of the emotional memories of love that is still tethered. Scents send specific messages of communication. They are associated with attraction and often trigger emotional romantic feelings. What can be triggered by scent or what sort of emotions that can be caused by a particular scent really depends on the experience, memories, and, to some extent, cultural background because every culture has various mapping on scent. Scent is closely linked to perception. In communications, scent is classified as artifactual communication or nonverbal communication. Olfactics or olfactory communication, or the study of scent is very important in a variety of communication situations. Olfactics in communications is to attract people's attention, to complement the flavors and tastes, to recall the events of emotional situations, and to form an image of one self and identity. Scents specifically trigger the memories of romantic feelings and affect a person’s feelings. This study analyzed the love relationships experienced by informants who have had romantic relationship for at least one year. The paradigm used in this study is positivism, with descriptive qualitative approach. Data collection techniques are in-depth interview and observation.

 

Dimensions

Plum Analytics

Author Biography

Bhernadetta Pravita Wahyuningtyas, Bina Nusantara University

Marketing Communication Department, Faculty of Economics and Communication

References

Bryman, A. (2008). Social Research Methods (3rd ed.). New York: Oxford University Press.

DeVito, J. A. (2013). The Interpersonal Communication Book (13th ed). New Jersey: Pearson.

Gamble, M, & Gamble, T. K. (2012). Communication Works (11th ed.). New York: McGraw-Hill.

Hamidi. (2007). Metode Penelitian dan Teori Komunikasi: Pendekatan Praktis Penulisan Proposal dan Laporan Penelitian. Malang: UMM Press.

Herz, R., & Inzlicht, M. (2002). Sex differences in response to physical and social factors involved in human mate selection: The importance of smell for women. Evolution Human Behavior, 23(5), 359–364.

Holland, R., Hendriks, M., & Aarts, H. (2005). Smells like clean spirits: Nonconscious effects of scent on cognition and behaviour. Psychological Science, 16(9), 689–693.

Korteks Serebri. (n.d.). Kamus Kesehatan. Diakses dari http://kamuskesehatan.com/arti/korteks-serebri/

Moleong, L. (2007). Metodologi Penelitian Kualitatif. Bandung: Rosda.

Neuman, W. L. (2003). Social Research Methods, Qualitative and Quantitative Approach (5th ed). New Jersey: Pearson.

Ruslan, R. (2008). Manajemen Public Relations & Media Komunikasi. Jakarta: Rajagrafindo Persada.

Sarwono, J. (2006). Metode Penelitian Kuantitatif dan Kualitatif. Yogyakarta: Graha Ilmu.

Stevenson, R. J., & Repacholi, B. M. (2005). Does the source of an interpersonal odour affect disgust? A disease risk model and its alternatives. European Journal of Social Psychology, 35(3), 375¬– 401.

Schacter, D., Gilbert, D., & Wegner, D. M. (2011). Psychology (2nd ed.). New York: Worth.

Patton, M. Q. (2002). Qualitative Research & Evaluation Methods (3rd ed.). California: Sage.

Webster, L., & Mertova, P. (2007). Using Narrative Inquiry as a Research Method: An introduction to using critical event narrative analysis in research on learning and teaching. Oxon: Routledge.

Downloads

Published

2015-01-30

Issue

Section

Articles
Abstract 1078  .
PDF downloaded 582  .