Gaya Bahasa Berita Media Online di Indonesia: Judul Menarik Tidak Harus Tidak Baku

Authors

  • Mariani Dewi Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v5i2.3212

Keywords:

online media, news, nonstandardized language

Abstract

Online media faces the challenge the urgency of news delivery, fierce competition in capturing audience attention, and changing of audience demography toward younger audience. So, media workers are required to use various means to attract Internet readers. One of the ways is using simpler and more popular language in delivering the news. This study tries to find out if it prompts online news media to undermine formal language because the use of popular words that are still not accepted by Indonesia's language authority and the type of nonformal language used. Research used quantitave approach to analyze the usage frequency of nonstandardized language by two major online media in Indonesia: detik.com and kompas.com, and case study to analyze the nonstandardized titles used. Study concludes that detik.com used considerably higher percentage of nonstandardized words compared to kompas.com. In one day, around 5% of the news titles published by www.detik.com contained one or more nonstandardized words; while less than 0.002% of kompas.com's news title used nonstandarized words. Judging from the popularity of kompas.com, it can be assumed that interesting and attractive titles can still be written without nonstandardized language. Furthermore, the nonstandardized words used were mixed from foreign languages, local dialects as well as slangs usually used by youth. This assumption will be used as hypotheses for further study.

 

Dimensions

Plum Analytics

Author Biography

Mariani Dewi, Bina Nusantara University

Marketing Communication Department, Faculty of Economic and Communication

References

Aliansi Jurnalis Independen. (2013, 27 Jan). Media Online, Pertumbuhan Pengakses, Bisnis dan Problem Etika. Diakses dari http://ajiindonesia.or.id/read/article/seminar/188/media-online pertumbuhan-pengakses-bisnis-dan-prob.html.

Edelman. (2010). EdelmanTrust Barometer. Diakses terakhir 20 Agustus 2013 dari http://www.slideshare.net/EdelmanDigital/2010trustbarometer.

Edelman. (2013). 2013 Edelman Trust Barometer, diakses terakhir 20 Agustus 2013 dari http://www.slideshare.net/edelmaninsights/global-deck-2013-edelman-trust barometer 16086761.

Khafifah, N. (2013, 25 Agustus). Sebuah Honda Jazz Nyemplung ke Kali Boulevard di Kelapa Gading. Diakses dari http://news.detik.com/read/2013/08/25/214051/2339962/10/sebuah honda-jazz-nyemplung-ke-kali-boulevard-di-kelapa-gading

Nugraha, P. (2013, 11 Jan). Pertarungan dalam 3 Detik. Seminar Bahasa Kompas. Diakses dari http://seminarbahasakompas.wordpress.com/2013/01/11/pertarungan-dalam-3-detik/

Pangerapan, S. A. (2012). Outlook Industri Internet 2013 dalam jumpa pers 12 Desember 2012.

Poynter Institute. (2006). Eyetracking the News: A Study of Print and Online Reading. Diakses terakhir 20 Agustus 2013 dari http://www.poynter.org/extra/Eyetrack/previous.html.

Riza, B. (2012, 12 Desember). Jumlah Pengguna Internet Indonesia Terus Melonjak. Diakses 29 Agustus 2013 dari http://www.tempo.co/read/news/2012/12/12/072447763/Jumlah-Pengguna-Internet-Indonesia-Terus-Melonjak

Stake, R. E. (1995). The Art of Case Study Research. CA: Sage Publications.

Subakti, D.A., (2011). In-depth Report: Media Online di Indonesia; Transisi Menuju Media Kapital. Jakarta: Yayasan Satu Dunia.

Sumadiria, H. (2011). Jurnalistik Indonesia: Menulis Berita dan Feature. Bandung: Simbiosa Rekatama Media.

Wibowo, W. (2009). Jurnalisme Beretika: Peran Bahasa, Bisnis dan Politik di Era Mondial. Jakarta: Kompas.

Yin, R. K. (1994). Case study research: Design and methods (2nd ed.). Newbury Park, CA: Sage Publications.

Downloads

Published

2014-10-30

Issue

Section

Articles
Abstract 1597  .
PDF downloaded 2084  .