Konsep Memory Systems dalam Iklan ‘Diskon Ramadhan’

Authors

  • Elsye Rumondang Damanik Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v2i2.3146

Keywords:

memory systems, consumers, marketing

Abstract

The purpose of the article is to discuss and reminiscence the concept of memory systems and its purpose of marketing activity. Information-processed activity related to marketing activity made this concept is important to be discussed. To limit the problem discussion scope, the article will only discuss about human role as
consumer in marketing activity and also the effects of memory system in helping human being to precede information related to marketing. In presenting the article, the writer had gathered data dan information through literature study from books and information from mass media. The result is that is it important for marketers to understand information-processed stages by their consumers and how the seller optimize or perhaps manipulate the stages to win the market.

Author Biography

Elsye Rumondang Damanik, Bina Nusantara University

Jurusan Marketing Communication, Fakultas Ekonomi dan Komunikasi

References

Horton, R. L. (1984). Buyer behavior-decision-making approach. Columbus, Ohio: Charles E Merrill.

Goldsmith, K., Xu, J., & Dhar, R. (2010). The power of customers' mindset. MIT Sloan Management Review, Volume 52, No. 1, Fall 2010 , 19-21.

Solomon, M. R. (2009). Consumer behavior: Buying, having, and being. New Jersey: Pearson Prentice Hall.

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Published

2011-10-31

Issue

Section

Articles
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PDF downloaded 305  .