Analisis Isi Iklan Televisi di Indonesia
Keywords:private television channels, television advertisement, content analysis, weekend television program
There are no television channels especially for children in Indonesia. Children’s programmes usually air early in the morning or in the afternoon. Most children watch television during Saturday and Sunday where most of them do not have to go to school. Children could watch any programmes airing during those times. There were not many content analysis researches looking at advertiments aired in television before in Indonesia. Therefore, this study looked at advertisements shown on Saturday and Sunday by using quantitative method. Quantitative method used was content analysis. Four private channels were chosen with a total 120 hours of television program recorded on Saturday and Sunday. This study showed that 37 out of 120 hours of television were advertisement with 6898 advertisements (promotion and products). Children in Indonesia were exposed to many advertisements on television on Saturday and Sunday.
Buijzen, M., & Valkenburg, P. M. (2003). The unintended effects of advertising: A parent-child survey. Communication Research, 30, 483-503.
Carvel, J. (2000). TV ads have little effect on children. Diunduh 5 Januari 2013 dari http://www.guardian.co.uk/media/2000/nov/11/uknews
Departemen Komunikasi dan Informatika Republik Indonesia. (1997). Undang-undang Republik Indonesia nomor 32 tahun 2002 tentang penyiaran. Diunduh 5 Januari 2014 dari http://banten.kemenag.go.id/file/file/UUKIP/mths1327369030.pdf
Eriyanto. (2011). Analisis isi: Pengantar metodologi untuk penelitian komunikasi dan ilmu-ilmu lainnya. Jakarta: Kencana
Gorn, G. & Goldberg, M. (1982). Behavioural evidence of the effects of televised food messages on children. Journal of Consumer Research, 9, 200-205.
Gunter, B., Oates, C., & Blades, M. (2005). Advertising to children on TV. Content, impact and regulation. Mahwah, New Jersey: Erlbaum.
Halford, J. C. G., Gillespie, J., Brown, V., Pontin, E. E., & Dovey, T. M. (2003). Effect of television advertisements for foods on food consumption in children. Appetite, 42, 221-225.
John, D. R. (1999). Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research, 26(3), 183-213.
Kunkel, D. (2001). Children and television advertising. In D. G. Singer & J. L. Singer (Eds.). Handbook of children and the media (pp. 375-394). Thousand Oaks, California: Sage.
Kunkel, D., Wilcox, B. L., Cantor, J., Palmer, E., Linn, S., & Dowrick, P. (2004). Report of the American Psychological Association task force on advertising and children. Washington: American Psychological Association.
Lawlor, M. A. & Prothero, A. (2003). Children’s understanding of television advertising intent. Journal of Marketing Management, 19, 411-431.
Nairn, A., Ormrod, J., & Bottomley, P. (2007, March). Watching, wanting and wellbeing: Antecedents and consequences of materialism in UK tweens. Paper presented at MidWest Materialism Conference, Champaign Urbana, Illinois, US
Oates, C., Blades, M., Gunter, B. (2001). Children and television advertising: When do they understand persuasive intent. Journal of Consumer Behavior, 1(3), 238-245.
Robertson, T. S. & Rossiter, J. R. (1974). Children and commercial persuasion: An attribution theory analysis. Journal of Consumer Research, 1, 13-20.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)