Kajian Visualisasi Iklan Layanan Masyarakat “Sumpah Pemuda”

Authors

  • Tunjung Riyadi Bina Nusantara University

DOI:

https://doi.org/10.21512/humaniora.v2i1.3071

Keywords:

television commercials, public service advertisements, youth oath

Abstract

Watching television advertising means accepting the message and understand the meaning of the message from those impressions. With a fairly short duration, the audience is faced with the question of understanding various aspects. The first aspect is the accessibility to the senses of the eye and ear and continues to the senses understanding of meaning and sense and consideration. Semiotics is one approach to understanding television advertising where the ad itself as part of the marker system information. From the nature of information just to process an attempt "to seduce" the audience in this case is the prospect of a commercial nature. Message becomes differently if it is not commercial. There is no end goal of selling products, but simply pass on the positive message. This is what will be studied from a television ad social services with the youth oath-theme. The review focused on the aspects of ease of understanding the visual language of scene after watching this public service advertisements.

 

 

Dimensions

Plum Analytics

Author Biography

Tunjung Riyadi, Bina Nusantara University

Jurusan Desain Komunikasi Visual, Fakultas Komunikasi dan Multimedia

References

Bellantoni, J., & Woolman, M. (2001). Type in Motion: innovation in Digital Graphics, London: Thames & Hudson, ISBN 0-500-28189-0

Wahyudi, J.B. (1992). Teknologi Informasi dan Produksi Citra Bergerak, Jakarta, Gramedia Pustaka Utama, ISBN 979-511-651-7

White, H. (1994). How to Produce Effective TV Comercials, Lincolnwood (Chicago): NTC Business Book, ISBN 0-8442-3017-0

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Published

2011-04-30

Issue

Section

Articles
Abstract 237  .
PDF downloaded 643  .