Instrumen Perilaku Konsumen sebagai Input Komunikasi Organisasi Eksternal
Keywords:information, communication, consumer behavior, public, organization
Towards information technology era, every organization is urged to be able to produce information related to its environment in order to survive and to compete. Information gathering process stage will cause to new concept as a basic for organization in its event planning. The purpose of the article is to acknowledge information function related to consumer behavior as organization communication with the public, analyse, produce, and use it for the interest of organization’s working planning. Every data and information in the article come from literature study by processing information from books and mass media. The result of the article that every organization which aims to increase its quality and quantity performance and to compete continuously must understand the consumer behavior through message exchanging with the public which could be used through personal communication strategy.
Goldhaber, G. M. (1993). Organizational communication, 6th Edition, New York: McGraw-Hill.
Huseini, M. (2009). Pengantar teori organisasi: suatu pendekatan makro, Jakarta: FISIP UI.
Loudon, D. L., & Della Bitta, A. J. (1993). Consumer behavior, New York: McGraw-Hill.
Mulyana, D. (2009). Ilmu Komunikasi-Suatu Pengantar, Edisi ke-13, Jakarta: Remaja Rosdakarya.
Robbins, S. P. (2000) Teori organisasi-struktur, desain & aplikasi, Prentice Hall.
West, R. & Turner, L. H. (2007) Introducing communication theory-analysis and application, 3rd Edition, New York: McGraw-Hill.
Authors who publish with this journal agree to the following terms:
a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License - Share Alike that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
b. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
c. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: Creative Commons Attribution-Share Alike (CC BY-SA)